Emily Granger is a marketing professional with extensive experience in the field of Biotechnology and Diagnostics having spent the majority of her career in the clinical laboratory industry working for both large and small companies. In her previous role as Senior Director of Marketing at Aspira Women’s Health she focused on marketing FDA-cleared commercial products that created differentiation and drove customer retention and growth.
During her career Emily has leveraged her broad marketing experience and led multiple marketing functions including investor relations, communications, messaging, branding, sales enablement, and product development as well as executing a variety of tasks including creating sales collateral and training materials.
Emily has held several roles within the clinical laboratory industry. Prior to Aspira, she was the Director of Marketing for Boston Heart Diagnostics. During her time at Boston Heart she led multiple innovative product development initiatives from discovery through launch focused on improving the clarity of laboratory results and communicating patient risk to improve understanding and action by healthcare providers and their patients. She has worked her way up in the diagnostic laboratory industry serving as a laboratory technologist, customer service representative, operations and various product development roles before landing in marketing. Emily has her Bachelor of Science in Biology from St. Lawrence University in Canton, NY and her Master’s in Business Administration in Marketing from Assumption University in Worcester, MA.